Did you know that 54% of people on social media prefer to use social media over other outlets to research products and services, and 71% are more likely to purchase products and services based on social media referrals?
As social media becomes an increasingly influential source for product and service research, it has never been more critical for brands to have a solid social media presence. Is your social media marketing strategy up to par?
In this blog, Kai will provide a few of the things you need to have an effective social media marketing strategy and explain how our services can elevate your strategy to the next level.
3 Things You Need for an Effective Social Media Marketing Strategy
Brand Recognition
You probably already know many of your brand's details, including name, logo, tagline or slogan, colors, font, and tone of voice. But how does your brand stand out to your target audience?
Take Kai, for example: You can see our name and logo on everything we post online. Our tagline, "Flawlessly building brand recognition through digital marketing," is in the bios of our social media platforms. We maintain the same colors, fonts, and voice throughout all social media platforms and posts so our branding is easily recognizable.
Many people just starting out seeking help in social media marketing feel hesitant to commit to long-term contracts without assurance of a good fit. Recognizing a common industry concern, Kai offers "white glove" service—tailored marketing plans with exceptional customer support, all without requiring long-term commitments.
You want your target audience to recognize your brand through consistency in brand details and appreciate the promise behind your brand compared to competitors.
Proper Market Research
Now, let's make sure your content lands in front of the right people. Do you know what platforms your target audience uses to research what your brand offers?
Here are a few things to research about your target market:
Demographics will help you tailor your content and choose appropriate social media platforms.
Customer Journey Insights will help you to tailor your content to address different stages of the customer journey, from awareness to decision-making.
Influencers and Key Opinion Leaders will help you partner with relevant influencers to expand your reach and build credibility through trusted voices.
At Kai, we help our clients by conducting market research to better understand their audience, including the type of content they react best to and on which platform. We can also help implement A/B testing with social media ads and promotions.
Objectives and Key Performance Indicators
Now that you understand your target audience, it is essential to determine your social media objective(s) so that you can track your progress and ROI. You can use small-scale tests to validate your findings. Small tests could include A/B testing marketing messages or product features. Once you take notice of the type of content your target audience can appreciate and on which platform, you can adjust your social media strategy accordingly.
At Kai, we make it easier for our clients to track KPIs by supplying monthly and quarterly analytics of social media statistics from each platform. Our reports include what kind of posts brought the most engagement, highest reach, inquiries to their website, or even direct messages asking for more information.
Ready to Elevate Your Social Media Marketing Strategy?
At Kai Communications and Branding Co., we take your social media marketing strategy to the next level. While our team does the heavy lifting, you can allocate your time to your business elsewhere.
Our team ensures each client receives a social media marketing strategy tailored to your brand's details, KPIs, and target audience. And we do it all without the constraints of a long-term contract!
We are proud to say that although we do not lock our clients into long-term contracts, most of our clients are going on 2+ years working with us. We would love to help you create a social media marketing strategy that enables you to capture your target audience. Contact us today!
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